Holidays at U.S. Parks: Usurped by Partisan Ideology

In the United States, Christmas is the last official holiday of the calendar-year, and Thanksgiving is the penultimate holiday. New Year’s Day is the first holiday of the year. Any other holidays among or between these are private rather than public holidays, and thus the public is not obliged to recognize those holidays as if they were equivalent to public holidays. Although New Year’s Day has remained safe from ideological attack, neither Thanksgiving nor Christmas have. Nevertheless, their status as official U.S. holidays has remained, at least as of 2025, and thus it remains as of then at least proper and fitting for Americans to refer to those holidays by name rather than by the denialist, passive-aggressive expression, happy holidays, which conveniently disappears even from retail clerks just in time for New Year’s because that holiday is ideologically permissible. The problem writ large is the influx of ideology trying to invalidate certain official United States holidays. By the end of 2025, the initial influx had triggered a counter-influx that is just as ideological, and thus only encircling certain (but not all) official holidays with ideology. The underlying fault lies in using the creation of a holiday to promote an ideology.

Martin Luther King Day and Juneteenth were made official U.S. holidays to promote an ideology. This rationale for declaring a public holiday is problematic because such holidays should be acceptable beyond a partisan minority or even a simple majority of the public. This translates into requiring that both major parties agree (even beyond simple majorities) in Congress before a new holiday is declared.

With regard to existing official holidays that have long been on the books, the onus should be on efforts to remove those holidays because ideologically-oriented motives for change, being partisan, warrant strict scrutiny, whereas the holidays’ default status does not. In short ideologically-motivated change should be subject to heightened scrutiny because ideologies are typically partisan rather than a matter of unanimity.

That Martin Luther King Day and Juneteenth are arguably too duplicative or overlapping, thus contributing to there being too many public holidays at the expense of the Gross Domestic Product and thus prosperity (and employment), is an indication that both holidays came out of an ideological push rather than a national sense or identity. In other words, the excess alone is a sign that holiday-making had gotten out of hand. In 2025, U.S. President Trump argued that there had come to be “too many non-working holidays,” and that all the days off were costing the U.S. economy too much in lost productivity.[1] Doing ideology by creating holidays does not come cost-free in economic terms. If the selfish trend of making holidays in one’s own image continues, more and more holidays might be viewed as valid only by some, rather than by every American, as being an official U.S. holiday were not validating enough. This does not mean that every American must or should celebrate every holiday.

The trend can also be seen in the changes made to holidays on which fees are waived in national parks. Firstly, that the “Trump administration removed Martin Luther King Jr. Day and Juneteenth from [the 2026] schedule of free entrance days for national parks” indicates that those two holidays are ideological, and thus partisan, in nature, and thus not fit to be public holidays.[2] Secondly, that the federal president then added his own birthday to the list of free-entrance days shows just how egocentric and thus arbitrary (to other people) holiday-creation had become. Trump also removed the birthday of the Bureau of Land Management, which could be a reflection of the president’s ideological dislike of regulatory agencies. Why not remove the first day of National Park Week, Great American Outdoors Day and National Public Lands Day too, as being excessive losses of revenue, given that none of those constitute even minor holidays like MLK Day, Veterans Day, and Juneteenth. Removing non-fee days such as Great American Outdoors Day would make sense from a financial standpoint, especially given Trump’s addition of President Theodore Roosevelt’s birthday and the Fourth of July, which make more sense anyway, given all that Roosevelt did for the national parks and the major status of Independence Day in terms of anything governmental in the United States.

The president’s fiddling with the fee-free days at national parks goes to show that the questionable ideologically-based rationale of holiday-creation may seem to go seamlessly along with more legitimate, and credible from a national standpoint, rationales. So, the interlarding of the former can easily go unnoticed and only objected to after too many holidays have been added to the calendar. That conservatives were joining in the game of ideological holiday taking-and-giving has effectively relativized, or flagged, what the progressive had been doing in creating new national holidays and even in trying to outlaw Christmas, a national holiday, be castigating any mention of that major public holiday by name.

The addition of a counter-force could thus be efficacious if the objective is to sever holiday-construction from the tool-kit of partisan ideology. That politicalizing had already gone too far with neither realization from the public at large nor any self-restraint by the expansionist ideologues themselves is itself a problem worthy of notice and correction. Successfully adding or ending a national holiday should receive the consent of the vast (super) majority of Americans at the very least, including both of their major political parties rather than just one with a minority of the other. Opposing partisan ideologies can be fought over on the campaign trail and at the ballot box rather than by using holidays, which, incidentally, can serve as respites from all the political turmoil. Treating holidays as political means rather than as ends in themselves, including what they stand for, has gone virtually unnoticed by Americans and their elected representatives. This takes a gradual and subtle yet important toll on the very notion of a public, official holiday, such that even the major holidays are subject to attack for ideological purposes. It is important to realize that any ideology is partial rather than wholistic because some values are emphasized more than others.

The guts that it took to risk treason by declaring British colonies to be sovereign countries, and President Lincoln’s benevolent declaration of one day to give thanks came under attack in the early twenty-first century because American history is not salubrious with respect to American Blacks and Indians, and counter-holidays, partisan in nature, were created, whether public or private holidays (as if the two were the same).  As a result, nearly every national holiday could be viewed as being valid only for people of a certain ideology on one side or the other, rather than as what a public or national holiday should be. The vacuous, ideological expression in “wishing” someone, “Happy holidays” is just one symptom of the underlying societal illness. Such a “greeting” fits with Nietzsche’s point that modern morality has been wielded like a club under the subterfuge of good-will. In other words, “Happy holidays” contains a virulent “Thou shalt not!”  Unfortunately, the very notion of an official national holiday has become collateral damage for a people grown wary of too much ideological push. Is there any respite? At one time, holidays afforded such a rest. Put simply, spending weeks arguing directly or by verbal passive-aggression about a galvanized holiday is counter-productive from the standpoint of enjoying a day off work to relax and have fun. The tyranny of an ideological minority can be just as bad as that of the majority; holidays—July 4^th at the very least, should be tyranny-free.

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1. Pocharapon Neammanee, “Trump’s Birthday Added to National Park Free-Entry Days After Dropping MLK Day and Juneteenth,” The Huffington Post, December 6, 2025.
2. Ibid.

October 12th: Happy Vikings Day!

I contend that the ideological war being waged in the United States by the 2010s over whether October 12^th should be “Indigenous People’s” Day or Columbus Day became real in 2021 when President Biden issued a proclamation commemorating “Indigenous People’s” Day not coincidentally to fall on the same day as Columbus Day. Similarly, though only unofficially, the United American Indians of New England have labeled Thanksgiving Day as “The National Day of Mourning” since 1970. The de facto hegemony of ideology in changing official U.S. holidays, including in the refusal of some people and even businesses to say “Christmas” even on Christmas Eve Day, has proceeded without the premise that ideology should play such a role being debated in public discourse. Instead, the onslaught has been enabled by the vehemence of the conquerors in insisting that their decisions be recognized and not contradicted. Once I went to a Unitarian “church” on a Thanksgiving expecting a spirit of gratefulness, as per President Lincoln’s proclamation establishing the date of the holiday after two years of brutal war between the CSA and USA. The sermon was instead on the need for sorrow instead. I walked out, shaking my head in utter disbelief. Perhaps some Americans might one day insist that a similar mood be preached in churches on Christmas Day. Both the need and insistence come with a tone of passive aggression, and are indeed power-grabs based in resentment, which Nietzsche argued is a major indication of weakness rather than strength, and thus self-confidence. Perhaps the manufactured dialectics, such as the one centered on October 12^th, can be transcended in a Hegelian rather than religious sense at a higher level.

According to Britannica, Helge and Anne Ingstad discovered “the remains of a Viking encampment that they were able to date to the year 1000,” almost 500 years before Columbus’ landing on islands in the Bahamas (rather than on the mainland of North America).[1] The Graenlendinga Saga (Saga of the Greenlanders) has Bjarni Herjólfsson as the first European to see mainland North America in 985. At around the year 1000 CE, Leif Eriksonn, son of Erik the Red, “is reported to have led an expedition in search of the land sighted by Herjólfsson,” according to Eiríks Saga Rauda.[2] This is consistent with the empirical evidence found in Newfoundland.  Leif Eriksonn “found an icy barren land he called Helluland (“Land of Flat Rocks”) before eventually travelling south and finding Vinland (“Land of Wine”).[3] Later, Leif’s brothers travelled to Vinland, where their expedition stayed for three years. This is certainly sufficient to refer to the holiday on October 12^th as “Vikings’ Day,” or “Eriksonn Day,” which would cover the brothers too. Columbus Day has been antiquated by the discovery of Viking artifacts on the mainland of North America, in Newfoundland, which is a lot closer to where the Puritans settled than is the Caribbean islands, which of course are not on the mainland of North America.

To be sure, the peoples who came to be known as American Indians by the Europeans had come to North America thousands of years earlier, and thus were not indigenous either, could be said to have been the first people to discover America, from the vantage point of Asia rather than Europe. But those people emigrated gradually from east Asia over a land-bridge that extended back then westward from Alaska, rather than coming over after an expedition of discovery. In any case, the word “Indigenous” can be struck from “Indigenous Peoples” Day for greater accuracy.

In short, Vikings Day can safely, from the perspective of the hyperactive ideologies, be used for the holiday, as there is no evidence that the Vikings in the eleventh century mistreated any of the earlier arrivals from Asia. The dialectic of Columbus Day and American Indians Day can thus be done away with at a higher level of historical accuracy.

The role of ideology in making and remaking holidays in the U.S. can be seen as it has played out at universities located in different member states. At Harvard, which is located in Massachusetts, classes and offices were closed on “Indigenous Peoples Day” on October 12, 2024, without any mention of “Columbus Day” in the academic calendar. The ideological preference is clear not only in which name the university used for the holiday (rather than using both names), but also in the fact that the university did not cancel classes for Veterans Day. Universities in the militaristic member-state of Arizona had classes on Columbus Day but not on Veterans Day.  Whereas Harvard kept its libraries open on “Indigenous Peoples Day,” public universities in Arizona did not even do that for Veterans Day, in spite of the fact that students would obviously be studying on a one-day break from classes. Harvard is typically compared with Yale. Not even Yale cancelled classes on October 12^th (or on Veterans Day); instead, Yale, unlike Harvard, had a fall break of one week in October, which did not include Columbus Day.

In short, the respective university administrations, reflecting the political ideology that was most powerful locally, were making ideological statements in deciding whether and when to not hold classes on particular holidays. Harvard’s administration used the excuse that Cambridge, Mass recognized “Indigenous Peoples Day” as the reason why the university was recognizing that holiday and not Columbus Day, even though it too was a national (and state) holiday. I would not be surprised if Americans of Italian ancestry felt a slap. Part of the problem with ideology-fueled resentment is that such collateral damage is ignored or even, in a twisted way, believed to be justified.  Allowing an ideology to turn holidays into a battlefield is in dire need of being debated in the public square in the United States, rather than being tacitly allowed due to the efforts to intimidate. “Thanksgiving IS a day of sorrow! You better not disagree!” Such has been the tone intended to thwart even debate on the matter.

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1. Jeff Wallenfeldt, “Did the Vikings Discover America?” Britannica.com (accessed October 14, 2024).
2. Ibid.
3. Ibid.

When Retail Marketing Goes Too Far

Marketing by retailers can go too far; this claim should be no surprise. That this has been so even when the marketing comes at the expense of existing customers may be less well-known and thus be in need of some elaboration. The underlying culprit, I submit, is psychological: difficulty with keeping within even societal and even self-imposed constraints. Put simply, the difficulty is with limits. The mentality is thus at the child-stage of development.

Service to the customer is a business mantra. In fact, an increasing number of retailers refer to their respective customers as guests. Target was among the first to do so. Then restaurants followed and even some of the services. One hair salon in Scottsdale, Arizona, even has guest parking, but the signs are technically lies; the slots are actually for customers, who have been conveniently renamed guests. It might be concluded that American business has been trying to outdo itself in how the customer is treated.

Some indications, however, suggest that existing customers may have been increasingly overlooked, at least as of 2019, in favor of gaining additional customers. In some fast-food restaurants in the U.S., for example, promotional signs on the large windows adjacent to the tables obstructed the ability of sitting customers to look outside the building. After spending money for a meal, who wants to look at giant promotions geared to prospective customers approaching or passing by the restaurant?

On an increasing number of city buses, advertisements covering the side windows made it more difficult for existing customers to see outside the bus, whether to enjoy the ride or determine where to get off the bus. In effect, all this says to the existing customers: the people outside are more important than you so regrettably we have to disrupt or detract your experience with us in some small ways. The regret is a lie, as is the lack of choice in the matter, and the impact on customer experience can be large. 

When the value given to existing customers is lessened while the price held constant or even increased, the gain goes to the business and the loss to the existing customers. Even in being hampered in trying to see outside a bus, the passenger suffers a loss because he or she would otherwise get the benefits of being able to see clearly through the windows. In fact, why even have windows if they are to be covered in various colors? Even the feeling of having been passively slighted in some way is part of the loss. From the standpoint of the business, existing customers are a given; the aim is to "grow" the business by attracting new customers even if at the expense of the current ones. 

The practice of taking away from the value that customers receive implies an unwillingness to be constrained even by the value-exchange set up by the companies. Perhaps the hope is that few passengers would notice the change and eventually it would be regarded as part of the status quo. The expectation of being able to see clearly through a bus window is replaced. 

Even in terms of cultural norms regarding the American holidays, retailers have gradually pushed up Christmas displays to September. You know something is wrong when you see Christmas trees and decorations then in front of the Halloween decorations and costumes. This shows that some manager did not even feel constrained to give each holiday its due. This can be viewed as an extension of not feeling constrained (by the existing value-exchange) to give existing customers their due. 

At another Lowes, the Christmas displays completely blocked the Halloween pumkins from being visible from the front aisle.