"(T)o say that the individual is culturally constituted has become a truism. . . . We assume, almost without question, that a self belongs to a specific cultural world much as it speaks a native language." James Clifford
Showing posts with label inflation. Show all posts
Showing posts with label inflation. Show all posts

Saturday, June 7, 2025

RBI Overheating India’s Economy: On Materialist Greed Fueling Ceaseless Consumerism

A phenomenon as massive as the global coronavirus pandemic, which ran from 2020 to 2022, is bound to have major economic ripple, or wave, effects in its wake. India’s record high 9.2% growth of GNP in the 2023-2024 fiscal year illustrates the robust thrust of pent-up demand met with increased supply. To the extent that consumption over savings is the norm in any economy, a couple years off can subtly recalibrate economic mentalities to a more prudent economic mindset wherein saving money is not so dwarfed by spending it. Moreover, putting the brakes on a consumerist routine and societal norm can theoretically lead to putting the underlying materialism in a relative rather than an absolute position and thus in perspective. Yet such a “resetting” must overcome the knee-jerk instinct of any habit to restart as if there had been no change. Coming back to college, for example, after a summer away, students tend to pick up their respective routines right away as if the recent summer were a distant memory. India’s astonishing rate of economic growth just after the pandemic demonstrates that the penchant for consumerism and economic growth as a maximizing rather than satisficing variable returned as if the steeds in Socrates’ Symposium—only those horses represent garden-variety eros sublimated to love of eternal moral verities, to which Augustine substituted “God.”

India’s central bank sought to spur economic growth in early June, 2025, by again lowering interest rates so as to increase the supply of money in the economy amid lower economic growth and inflation than anticipated. “The repo rate—the level at which the central bank lends money to commercial banks, influencing borrowing costs for home and car loans—[stood] at 5.5%, the lowest in three years.”[1] Even though India’s economy had grown by only 6.5% in the fiscal year ending in March—enough for India to still have “the world’s fastest expanding major economy”—RBI governor Sanjay Malhotra said the central bankers believes it was “imperative to stimulate domestic consumption and investment.”[2] Imperative? Such urgency and intensity point to a consumption-led approach to economics on steroids.

Although 6.5% is less than 9.2%, the economy was obviously larger in 2025 than it had been in 2022 and 2023 so the comparison is misleading in regard whether the incremental amount of GNP is sufficient cause for worry and a legitimate reason to stimulate the economy by lowering interest rates yet again. I submit that both 9.2% and 6.5% are artificially high as economic growth figures in that both occurred in reaction to the slowdown of the economy during the pandemic. It was unrealistic in 2025 to expect such growth rates to continue through the remainder of the 2020s. Furthermore, stimulating from the 6.5% growth-rate risked overheating the economy, which could easily spark inflation above the central bank’s threshold, especially as inflation was so close to RBI’s 4% target—retail inflation having been 3.16% in April, 2025. The prudence of Titanic’s captain in resisting pressure from the White Star company to light the fourth boiler in order to speed up even at night with iceberg warnings having already been received seems to have eluded the bankers in India in 2025, more than a century after the floundering of the ship that could not sink.

The lack of prudence stemmed in part from a maximizing rather than a homeostatic paradigm regarding an economy. Maximizing consumption rather than holding it steady, such that surplus earnings could go into savings for a rainy day, is bound to run out of steam at some point. Lighting the fourth boiler because economic growth has dropped to a mere 6.5% is ultimately fueled by greed, which, as the desire for more, is inherently maximizing. Government in general, and a central bank in particular, functions in the public interest by channeling or resisting the excesses of greed, rather than by incessantly facilitating it. Managing a soft landing from the effects of pent-up demand from a global pandemic rather than pretending that annual growth rates of 9% are and should be sustainable reveals the great difference that exists between maturity and being oriented to instant gratification. The latter, after all, is responsible for climate change in the age of Man, and overheating an already-growing economy adds appreciably to pollution.

In short, the habit of maximizing consumption established even as a paradigm is in need of transparency and modification, lest our species go extinct from its own socio-economic mentality. Economizing need not pierce the semi-permeable, over-arching net of ecologizing forces that can protect us from ourselves if we will to exercise control over our economizing instinct. Besides doing so ourselves, governmental institutions can do so if they are not populated by the hyperextended mentality that treats increasing consumption as a perpetual end in itself.



1, Nikhil Inamdar, “India Central Bank Delivers Sharp Rate Cut as Growth and Inflation Fall,” BBC.com, June 6, 2025.
2. Ibid.

Saturday, August 24, 2024

Beyond Climate Change: Starbucks Awash in Cash

While it may be tempting to go after companies for hypocrisy on corporate social responsibility, even deeper criticism may be closer to the bottom line, financially. Even though social media castigated Starbucks for its impact on carbon emissions in agreeing to fly its Southern Californian CEO Brian Niccol to Seattle on a company plane each week, I submit that the amount of spending entailed raises questions about cost-containment and even cast some doubt on whether the company’s price increases in 2024 were wholly justified, and thus even on whether the industry was competitive or an oligarchy.

Before Niccol was to assume his role as CEO on September 9, 2024, Starbucks announced that he would “not be required to relocate to the company’s headquarters” during his employment with the company.[1] Because he would be expected to work at the Seattle office at least three days a week to comply with the company’s policy on hybrid working, he would be flying a distance greater than that which is between Berlin and Rome on a company plane weekly. Why could he not fly commercial (business class) and thereby save the company a lot of money? Is a CEO really above such flying?

I suspect that in the E.U. the answer would be more down-to-earth, or realistic, than in the U.S., where CEO’s are more likely to be reckon as akin to divine emperors. Whereas in Europe, an aristocracy exists that can put the moneyed caste in its proper place, American CEOs reside at the top of the societal pyramid. Being consumed with thoughts of money is valued rather than presumed low. This is not to say that inherited wealth is value-free and thus exempt from a different criticism. Rather, my point is that CEO’s of American companies can get away with being treated like royalty on account of the relatively pro-business (or business-leaning) societal culture.

Rather than criticizing Starbucks for spending too much money on its CEO’s transportation, users of social media expressed anger over the company’s preachments on sustainability while the CEO is to be flown on a private plane weekly, burning thousands of liters of fuel in the atmosphere. On its website, the company claimed that it had “a bold aspiration to be a resource positive company.”[2] The CEO of Conservation International stated that the company was backing up its “commitments with immediate actions to reduce [its] footprint and invest in nature.”[3] The hypocrisy could have been easily obviated by having the CEO fly business in a commercial airline.

It is not as if Niccol would not be able to afford the flights, as his annual salary was announced as $1.6 million, not including a possible performance-related bonus of up to $7.2 million and up to $23 million a year in company stock.[4] Of course, the company would no doubt cover the cost of its CEO’s commute, whether commercial or on a company plane, and such money, together with his compensation-level, suggests that Starbucks had money to burn in 2024 even as it was increasing the prices of its drink products.

In 2023, the CEO-to-worker pay ratio in the United States had increased to 251:1, which was up 26% from 2022. Back in 1965, CEOs were paid on average just 21 times more than the medium worker. In 2021, Chipotle, where Niccol had worked prior to becoming CEO of Starbucks, was at 2,998:1, which was the fifth highest in the United States. I suspect that he had rather high expectations in negotiating with Starbucks. That the company relented even as it felt the need to increase drink prices (presumably to keep afloat financially) is a point that the carbon-emission critics missed.

Considering the rise in prices at restaurants and grocery stores since the pandemic of 2020, it is worthy of note societally that a company raising prices would have enough cash on hand to fly one person weekly on a company plane instead of having him fly commercial (and on his own dime!). That is to say, one might wonder how legitimate the rising prices of food (and drink) were even after the pandemic. In competitive markets, new entrants can offer more competitive prices and thus bring down prices generally in an industry, such that the companies cannot afford to be extravagant in spending. Starbucks may simply have been raising prices because it could get away with it, and could thus afford to fly its CEO on a company plane weekly not only to the company’s headquarters, but on visits to company stores and brewing facilities on a regular basis.


1. “Anger Boils Up over Starbucks CEO 1600km ‘Super Commute’ on Private Jet,” Euronews, August 23, 2024.
2. Ibid.
3. Ibid.
4. Ibid.